13 02, 2015

How storytelling is shaping the automotive industry

7 Examples of excellent digital storytelling campaigns of the biggest automobile brands Today, a story can be squeezed in to 140-characters and posted on Twitter, but have a much greater effect than a thousand page book or a flashy TV presentation. Telling stories has become a technique and a tool for building brand relationships and [...]

5 02, 2015

Digital Magazine Reader Habits

Digital Magazine Reader Habits (Mequoda Study Analysis) It took more than 500 years from the revolutionary invention of the Gutenberg printing press to the development of mobile publishing. Today, tablets allow multiple publications to be accessed anywhere and anytime – they are absolute game changers in the digital publishing industry, signifying a positive shift in [...]