Susann Fischer

About Susann Fischer

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So far Susann Fischer has created 11 blog entries.
29 10, 2015

Google’s Accelerated Mobile Pages (AMP) aims to speed up the mobile web. But what’s in it for publishers?

The month of October came with a burst of new challenges for mobile content publishers. Google has just unveiled its plan to revamp the slow mobile web by introducing the Accelerated Mobile Pages (AMP). The search giant claims it will “dramatically improve the performance of the mobile web”. A fully open-source project, AMP will automatically [...]

5 02, 2015

Digital Magazine Reader Habits

Digital Magazine Reader Habits (Mequoda Study Analysis) It took more than 500 years from the revolutionary invention of the Gutenberg printing press to the development of mobile publishing. Today, tablets allow multiple publications to be accessed anywhere and anytime – they are absolute game changers in the digital publishing industry, signifying a positive shift in [...]

4 07, 2014

Next Generation Storytelling – Mobile Advertising

Storytelling in Mobile Advertising   The media landscape has changed significantly in the last few years - and so have display formats and advertising strategies. In our previous blog article, we have already pointed out how companies and brands use digital storytelling for their own positioning. Similarly, storytelling is used increasingly for digital display formats [...]

2 04, 2014

Next Generation Storytelling – Modern brand storytelling

How brands become publishers In our previous blog entries we described what next generation storytelling is and why it will change the media landscape. Next to publishers especially brands benefit from the new way of digital storytelling. Companies are likely to be looking for a way to reduce marketing expenditures and create more satisfied customers [...]

17 03, 2014

Next Generation Storytelling – Publishers

While our last blog entry dealt with what next generation storytelling is about and how it already changes the media landscape, we’ll now look at why especially publishers need to rethink their portfolio and consider new possibilities. Digital Publishing Let’s get straight to the point. If you want readers to be willing to pay for [...]