22 02, 2016

Adobe DPS® to be integrated into AEM (Marketing Cloud) – with expensive consequences for customers

Adobe is integrating its Digital Publishing Suite® (Adobe DPS) into Adobe Extension Manager® (AEM) as part of the Marketing Cloud – just announced at the GSMA Mobile World Congress. The Adobe Digital Publishing Solution® as we know it will soon no longer exist, as announced by Adobe today at the GSMA Mobile Word Congress in [...]

26 11, 2015

Behind the curtain of “sprylab kocht” app

sprylab kocht App The increasing use of apps in internal communications is dictating a clear trend for the next year. Apps are preferably used for both internal and external communications in order to keep employees and customers up to date. Here at sprylab we have also been thinking which app we could offer with regard [...]

16 11, 2015

Next Generation Storytelling – Erweitertes Multimedia Storytelling

Warum Multimedia Storytelling nicht aufzuhalten ist und die Medienlandschaft nachhaltig verändern wird Spätestens seit der Veröffentlichung von Snow Fall (New York Times), das bekannteste Beispiel der neuen Generation von Multimedia Storytelling, ist klar, die Möglichkeiten sind unbegrenzt – sowohl technisch als auch optisch. Ein Szenario zu erzählen hilft bereits dabei, abstrakte Informationen zu verarbeiten, jedoch [...]

29 10, 2015

Google’s Accelerated Mobile Pages (AMP) aims to speed up the mobile web. But what’s in it for publishers?

The month of October came with a burst of new challenges for mobile content publishers. Google has just unveiled its plan to revamp the slow mobile web by introducing the Accelerated Mobile Pages (AMP). The search giant claims it will “dramatically improve the performance of the mobile web”. A fully open-source project, AMP will automatically [...]

21 09, 2015

Product updates – Purple Composer & Purple Manager

Over the past couple of months we have intensively worked on further developing the Purple Publishing Suite. We have not only advanced our product development but also our documentation. In our Knowledgebase, you can now find video tutorials and step-by-step instructions for PDF and eMagazines (based on Adobe Photoshop® and Adobe InDesign®) projects. Product updates [...]

30 06, 2015

What’s behind the Apple App News, Instant Articles of Facebook, the Google News Digital Initiative (DNI) and startups like Blendle?

News platforms rather than individual publisher offers - optimism in the field of digital publishing What’s behind the Apple App News, Instant Articles of Facebook, the Google News Digital Initiative (DNI) and startups like Blendle? Until recently, publishers in the digital domain have tried to tie their print business model to ratio of 1:1. However, [...]

25 06, 2015

Employee and internal communication through apps

Communication has become the most crucial and engrossing instrument in today’s dynamic business. Although communication technology advances everyday and the amount of tools that foster efficient employee communication are practically uncountable, company and employee dialogues still manage to fall flat. As employees spend more time away from their working desks, the company connectedness is often [...]

23 03, 2015

Product Launch Purple Publishing Suite

The Purple Publishing Suite is now live and for available for everybody. Now it’s live! We have been eagerly anticipating this day and are excited to make the new version of Purple Composer available to you. This completes the Purple Publishing Suite. sprylab, an expert in mobile solutions, has been working closely with leading publishers [...]

13 02, 2015

How storytelling is shaping the automotive industry

7 Examples of excellent digital storytelling campaigns of the biggest automobile brands Today, a story can be squeezed in to 140-characters and posted on Twitter, but have a much greater effect than a thousand page book or a flashy TV presentation. Telling stories has become a technique and a tool for building brand relationships and [...]

5 02, 2015

Digital Magazine Reader Habits

Digital Magazine Reader Habits (Mequoda Study Analysis) It took more than 500 years from the revolutionary invention of the Gutenberg printing press to the development of mobile publishing. Today, tablets allow multiple publications to be accessed anywhere and anytime – they are absolute game changers in the digital publishing industry, signifying a positive shift in [...]