13 02, 2015

How storytelling is shaping the automotive industry

7 Examples of excellent digital storytelling campaigns of the biggest automobile brands Today, a story can be squeezed in to 140-characters and posted on Twitter, but have a much greater effect than a thousand page book or a flashy TV presentation. Telling stories has become a technique and a tool for building brand relationships and [...]

2 04, 2014

Next Generation Storytelling – Modern brand storytelling

How brands become publishers In our previous blog entries we described what next generation storytelling is and why it will change the media landscape. Next to publishers especially brands benefit from the new way of digital storytelling. Companies are likely to be looking for a way to reduce marketing expenditures and create more satisfied customers [...]