22 02, 2016

Adobe DPS® to be integrated into AEM (Marketing Cloud) – with expensive consequences for customers

Adobe is integrating its Digital Publishing Suite® (Adobe DPS) into Adobe Extension Manager® (AEM) as part of the Marketing Cloud – just announced at the GSMA Mobile World Congress. The Adobe Digital Publishing Solution® as we know it will soon no longer exist, as announced by Adobe today at the GSMA Mobile Word Congress in [...]

16 11, 2015

Next Generation Storytelling – Erweitertes Multimedia Storytelling

Warum Multimedia Storytelling nicht aufzuhalten ist und die Medienlandschaft nachhaltig verändern wird Spätestens seit der Veröffentlichung von Snow Fall (New York Times), das bekannteste Beispiel der neuen Generation von Multimedia Storytelling, ist klar, die Möglichkeiten sind unbegrenzt – sowohl technisch als auch optisch. Ein Szenario zu erzählen hilft bereits dabei, abstrakte Informationen zu verarbeiten, jedoch [...]

29 10, 2015

Google’s Accelerated Mobile Pages (AMP) aims to speed up the mobile web. But what’s in it for publishers?

The month of October came with a burst of new challenges for mobile content publishers. Google has just unveiled its plan to revamp the slow mobile web by introducing the Accelerated Mobile Pages (AMP). The search giant claims it will “dramatically improve the performance of the mobile web”. A fully open-source project, AMP will automatically [...]

30 06, 2015

What’s behind the Apple App News, Instant Articles of Facebook, the Google News Digital Initiative (DNI) and startups like Blendle?

News platforms rather than individual publisher offers - optimism in the field of digital publishing What’s behind the Apple App News, Instant Articles of Facebook, the Google News Digital Initiative (DNI) and startups like Blendle? Until recently, publishers in the digital domain have tried to tie their print business model to ratio of 1:1. However, [...]

23 03, 2015

Product Launch Purple Publishing Suite

The Purple Publishing Suite is now live and for available for everybody. Now it’s live! We have been eagerly anticipating this day and are excited to make the new version of Purple Composer available to you. This completes the Purple Publishing Suite. sprylab, an expert in mobile solutions, has been working closely with leading publishers [...]

5 02, 2015

Digital Magazine Reader Habits

Digital Magazine Reader Habits (Mequoda Study Analysis) It took more than 500 years from the revolutionary invention of the Gutenberg printing press to the development of mobile publishing. Today, tablets allow multiple publications to be accessed anywhere and anytime – they are absolute game changers in the digital publishing industry, signifying a positive shift in [...]

4 07, 2014

Next Generation Storytelling – Mobile Advertising

Storytelling in Mobile Advertising   The media landscape has changed significantly in the last few years - and so have display formats and advertising strategies. In our previous blog article, we have already pointed out how companies and brands use digital storytelling for their own positioning. Similarly, storytelling is used increasingly for digital display formats [...]

9 04, 2014

EPOS – First World War – When Europe committed suicide

Innovative digital storytelling EPOS - Axel Springer Axel Springer together with Purple raises the bar for publishing immersive digital stories on tablets with its series “EPOS” published by DIE WELT. The first issue covers the First World War, with never seen footage, that was edited together with the Deutsches Historisches Museum (German Historical Museum). The [...]

17 03, 2014

Next Generation Storytelling – Publishers

While our last blog entry dealt with what next generation storytelling is about and how it already changes the media landscape, we’ll now look at why especially publishers need to rethink their portfolio and consider new possibilities. Digital Publishing Let’s get straight to the point. If you want readers to be willing to pay for [...]